Interface Between Shape Trademarks and Designs

Interface Between Shape Trademarks and Designs

News Desk   12 May, 2026

RAJENDRA KUMAR, Founding Partner, RKR & Partners, India

This note explains how Indian trade mark law (including shape marks under the Trade Marks Act, 1999) intersects with design protection under the Designs Act, 2000, and how passing off can sometimes protect product shape or packaging get-up. It summarises the key statutory provisions, the functionality and distinctiveness hurdles for shape trade marks, the limits on using a registered design “as a trade mark”, and the evidentiary burden in product-shape passing off, illustrated through leading English and Indian legal precedents.

Rajendra Kumar

Founding Partner